How do we design effectively? Start with first principles: fix the Swiss cheese.
Many design projects start with gaps: incomplete knowledge, untested assumptions, or unclear direction. I call this “Swiss Cheese.” Teams that want to move toward effective solutions have to go back to first principles: find the holes, then fill them. This post explores how aligning four critical entry points can create a stronger foundation for innovative design.
Hello World
From growing up between two cultures in 1980s Ireland to leading design in healthcare startups, I’ve come to see how the lessons of my life influence my ethos and thinking. In this piece I reflect on perspective, systems thinking, creativity, empathy, strategy, and optimism and how they continue to shape the way I work and see the world.