How should we design? Start by fixing the Swiss Cheese
Many design projects start with gaps: incomplete knowledge, untested assumptions, and unclear direction. I call this Swiss Cheese. As teams move toward solutions, they must find and fill the holes. This post explores how aligning four critical entry points can create a stronger foundation for effective and innovative design.
Hello World
From growing up between two cultures in 1980s Ireland to leading design in healthcare startups, I’ve come to see how the lessons of my life influence my ethos and thinking. In this piece I reflect on perspective, systems thinking, creativity, empathy, strategy, and optimism and how they continue to shape the way I work and see the world.