I’m Greg, I leverage my skills in UX, Product Strategy and Leadership, to help organisations build new products and services from the ground up.

Design the right product from the start. Real-world insight helps teams understand context, validate user needs, align stakeholders and get teams focused on solving priority problems before coding starts.

Shape products that deliver and scale. Define purpose, value, and delivery early, balancing user needs with system realities to create focused, feasible solutions that succeed even in complex or regulated settings.

Turn complex ideas into testable solutions. Bring clarity and momentum by translating concepts into accessible experiences through UX, UI design, rapid prototyping, and user testing.

Support compliance with WCAG, usability engineering, formative and summative validation, and design inputs for CE, UKCA, and FDA submissions including devices, packaging and labelling for medicines and combination products.

Integrate AI tools across research, design, and strategy workflows to improve efficiency, reduce costs, and enhance performance. Accelerate delivery while keeping human focus on insight, creativity, quality and compliance.

Scale teams and design cultures. Embed agile product practices, build internal capability, and align design operations to enable effective collaboration across technical, clinical and leadership teams.